ScaleRao started in 2020 with a simple thesis: most Amazon and Flipkart agencies are still running playbooks from 2015. They move slowly, use generic rules, and charge a percentage of spend regardless of whether they actually moved the needle.
We built ScaleRao differently. Every account that comes in gets paired with a senior marketplace operator and — from day one — connected to OrionAI, our proprietary decision engine. OrionAI runs bid intelligence, keyword harvesting, TACoS tracking and self-healing automation every four hours, on every account, without humans being the bottleneck.
Humans still drive strategy: positioning, creative, account health cases, category tactics. But the mechanical work — the part that used to require a team of ten analysts and still missed things — runs on code that doesn't sleep, doesn't quit, and gets smarter per-account over time.
Today we manage 1,000+ active campaigns and ₹2Cr+ in ad spend annually across Amazon India and Flipkart, with 98% client retention. We operate as BuyBox on record (the legal entity), doing business as ScaleRao. Headquartered in New Delhi.
Every bid, every keyword, every listing change — traced to data. We don't guess and we don't pretend we know things we don't.
Short-term ad efficiency is vanity. We manage total ad cost of sales against organic growth — the only metric that compounds.
Advertising without account health is futile. We own the whole surface — ads, listings, compliance, FBA, P&L — end to end.
Ad spend is billed directly by platforms — never through us. No markup, no hidden margin. Our fee is our fee. Aligned incentives.
Everything on the bill, stamped, and public.
Not affiliated with Amazon or Flipkart. Independent agency operating under the trade name BuyBox.
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