Advertising Optimization· Search Term Harvesting· TACoS Management· Account Health· Catalog Optimization· Placement Strategy· A+ Content· Bid Optimization· Monthly P&L Reports· Buy Box Strategy· Advertising Optimization· Search Term Harvesting· TACoS Management· Account Health· Catalog Optimization· Placement Strategy· A+ Content· Bid Optimization· Monthly P&L Reports· Buy Box Strategy·
AI-Powered Marketplace Agency

We Grow Amazon BrandsThrough Intelligence,
Not Guesswork.

ScaleRao combines 10+ years of marketplace expertise with proprietary AI-driven optimization — delivering measurable growth in revenue, ranking, and profitability for Amazon & Flipkart sellers.

Avg. Revenue Growth
40%
ACoS Reduction
50+
Brands Managed
98%
Client Retention
Live Dashboard
AI Agent Active
₹2Cr+
Ad Spend Managed
3.2×
Avg. ROAS
48h
Onboarding
100%
Policy Safe
₹38L+
Monthly GMV Under Management
🤖
AdsPilot AI — RunningAutonomous optimization active — bids, keywords & rankings managed 24/7.
What We Offer

Three Pillars of Amazon Growth

End-to-end services covering every lever that drives revenue on Amazon and Flipkart — advertising, catalog, and full account operations.

02

Account Management

Complete Seller Central operations — so you focus on your product while we handle everything else running in the background.

  • Account health monitoring & compliance management
  • Performance tracking & monthly P&L reporting
  • Inventory coordination & stockout prevention
  • Case handling & escalation with Amazon
  • Buy Box strategy & competitive pricing
  • Listing suppression detection & reinstatement
  • Competitor price & product monitoring
  • Return rate analysis & customer feedback tracking
  • Growth strategy planning — quarterly reviews
03

Cataloging & Listing SEO

Listings that rank organically and convert visitors into buyers — built to Amazon's exact content standards with search data at the core.

  • Title, bullet & description optimization (SEO-first)
  • Backend search term optimization — 250 bytes fully used
  • Amazon listing compliance audit (all categories)
  • A+ Content strategy & creation guidance
  • Category & attribute correction
  • Flat file & bulk listing management
  • Brand Registry setup & management
  • Search Term Report integration into listings
  • Parent-child variation structuring
Our Technology Edge

Powered by Proprietary AI — AdsPilot

While most agencies manage your ads manually in spreadsheets, ScaleRao operates a custom-built AI automation system — AdsPilot — that analyzes your account data continuously and acts on insights in real time, around the clock.

Always-On Bid Intelligence

AdsPilot runs optimization cycles automatically — analyzing impressions, clicks, conversions, TACoS, and ROAS to make data-backed bid decisions without manual delay.

🔍

Automated Keyword Harvesting

Search Term Reports are processed automatically. High-converting terms are promoted to exact match. Wasted spend keywords are negated — all without manual intervention.

📈

TACoS-Driven Ranking Growth

AdsPilot tracks Total ACoS weekly to balance paid and organic. High TACoS triggers spend cuts. Healthy TACoS triggers scaling — systematically building organic rank over time.

📊

Automated Monthly P&L Reporting

Every month AdsPilot generates a complete P&L report — ad spend, revenue, Amazon fees, margins, and KPIs — delivered without any manual effort.

AI Performance
Campaigns Managed
1000+
Daily Optimization
2× / Day
Keywords Tracked
10,000+
System Uptime
24 / 7
Avg. TACoS
18%
Ad Spend Managed
₹2Cr+
Client Retention
98%
ROAS Growth
3.2×
CTR Growth
+40%
CVR Lift
+28%
Waste Spend Reduced
-30%
CPC Reduction
-22%
Ranking Intelligence

How We Get Your Products to Page One

Amazon's search algorithm ranks products based on dozens of signals. We optimize every one of them — not just ads — to build sustainable organic visibility that works even when your ads are paused.

🎯

Listing Relevance

Amazon scores every word in your title, bullets, and backend search terms. We build listings using data from your Search Term Reports — ranking for exactly what customers search.

↑ Organic impressions

Sales Velocity & Conversion

Amazon rewards products that sell consistently. Ads build velocity; listings maximize conversion rate. Together, they signal to Amazon that your product deserves top placement.

↑ Buy Box win rate
📊

TACoS Management

Total ACoS (ad spend ÷ total revenue) measures how ads affect organic rank. A falling TACoS means organic is growing. We track and manage TACoS weekly — so ads build rank, not just sales.

↓ Ad dependency over time
💬

Reviews & Customer Signals

Amazon factors in review count, average rating, and return rate. We monitor these signals and flag anomalies — protecting the social proof that drives both rank and conversion.

↑ Review quality score
💰

Price Competitiveness

Pricing is a direct ranking factor. Amazon surfaces products that offer competitive value. We track competitor pricing weekly and alert you when repricing can unlock more organic traffic.

↑ Competitive index
📦

Availability & Fulfillment

Stockouts permanently damage rankings. FBA gets preference over FBM. We monitor inventory levels, flag low-stock early, and ensure consistent product availability.

↑ In-stock rate
Ranking Signal Weight — ScaleRao Analysis
Sales Velocity & Conversion Rate
28%
Listing Relevance (Title / Bullets / Backend)
22%
Ad Performance & TACoS
18%
Customer Reviews & Ratings
14%
Price Competitiveness
10%
Availability & Fulfillment
8%
How We Work

Our Growth Process

A structured, repeatable methodology that compounds performance month after month. Not a set-it-and-forget-it approach.

1

Account Audit

Full analysis — campaigns, listings, keywords, wasted spend, ranking gaps, compliance issues

2

Strategy & Setup

Campaign architecture, listing optimization, target ACoS mapping, AdsPilot configuration

3

Execute & Harvest

Live campaigns, weekly Search Term harvesting, negative management, and listing updates

4

Optimize Daily

AdsPilot runs bid optimization twice daily — placement-level control, TACoS tracking, budget reallocation

5

Report & Scale

Monthly P&L + performance reports. Scale winners, cut losers, plan next quarter's growth

Why ScaleRao

Built by Operators, Not Marketers.

Every decision we make is grounded in real Amazon seller experience and live account data — not industry playbooks.

10+ Years Marketplace Specialization

Exclusively Amazon and Flipkart. Deep platform expertise — from SP-API integrations to seller policy nuances — with real accounts, real data, real results.

Proprietary AI — Not Off-the-Shelf Tools

AdsPilot is our own custom-built system. Most agencies use third-party SaaS. We built ours — faster decisions, lower cost, no vendor constraints for you.

Full Transparency — Always

Monthly P&L reports with actual numbers — spend, revenue, fees, margins. You always know where every rupee went and what it produced.

Dedicated Manager — One Point of Contact

Direct WhatsApp and call access to your account manager. Someone who knows your account inside out, available when it matters.

Zero Compromise on Policy Compliance

Every listing, ad creative, and account action follows Amazon's seller and advertising guidelines. We never take shortcuts that risk your account's long-term health.

Performance Dashboard
98%
Client Retention
3.2×
Avg. ROAS
48h
Onboarding
100%
Policy Compliant
₹2 Crore+
Total Ad Spend Managed
🤖

AdsPilot — Proprietary AICustom-built system. 1000+ campaigns, 10,000+ keywords. Running 24/7.

📍

Based in New Delhi, IndiaAmazon.in, Amazon.com, and international marketplaces.

🔒

Full Policy ComplianceSeller Code of Conduct, Advertising Policies, and data security guidelines — always followed.

Case Studies

Real Results. Real Sellers.

Measurable outcomes across electronics, home & kitchen, and apparel categories on Amazon India.

Electronics · Amazon India

Wireless Microphone Brand

38% → 19%
ACoS in 60 Days
2.4×
ROAS Gain

Full campaign restructuring with Auto-to-Exact harvesting pipeline. Listing compliance audit removed active search suppression. Backend keyword rebuild from 90 days of search term data increased organic impressions by 340%.

Home & Kitchen · Amazon India

Eco-Friendly Cleaning Brand

65%
CVR Improvement
45% → 18%
TACoS in 3 Months

Full listing overhaul — title, bullets, backend keywords rebuilt from competitor search term data. As organic rank improved from ad-driven velocity, TACoS dropped from 45% to 18% without reducing ad spend.

Apparel · 3 Marketplaces

Men's Grooming Brand

Revenue in 90 Days
₹12L
Monthly GMV

Full-funnel SP + SB + SD advertising with placement-level optimization. Catalog expanded to 40+ ASINs with keyword-mapped titles. Cross-marketplace rollout with localized listings. Brand Store created and indexed.

Client Voices

What Our Clients Say

★★★★★

"ScaleRao reduced our ACoS from 38% to 19% in 60 days — and organic impressions went up significantly as a side effect. Their understanding of how advertising affects ranking is a level above any agency we've worked with."

SP
Saurav P.
Electronics Seller, Amazon India
★★★★★

"Our listings were suppressed and we had no idea why. ScaleRao audited everything, fixed the compliance issues, and our conversion rate jumped 65% in the first month. The listing work alone was worth the entire engagement."

SG
Sunita G.
Home & Kitchen Brand Owner
★★★★★

"Having one dedicated manager who understands Seller Central at a deep level — campaigns, account health, cases, listings — made all the difference. Not a generic agency. Highly recommend."

AS
Abhishek S.
Apparel Seller, 3 Marketplaces
FAQ

Everything
you need
to know.

Still have questions? Write to sales@scalerao.com

What is TACoS and why is it more important than ACoS?
ACoS only measures ad spend against ad-attributed revenue. TACoS measures ad spend against your total revenue — organic + paid. A falling TACoS means your ads are building organic rank and you're growing less dependent on paid traffic. ScaleRao tracks TACoS weekly and uses it to guide bid strategy — scaling when healthy, cutting waste when high — to build long-term profitable growth.
How does Amazon's search algorithm decide who ranks #1?
Amazon's search algorithm ranks products based on multiple signals: sales velocity, conversion rate, listing relevance (title, bullets, backend keywords), click-through rate, customer review quality, price competitiveness, and fulfillment reliability. It also understands the semantic intent behind searches — not just exact keyword matches. We optimize all these signals systematically, not just run ads in isolation.
My listings are getting suppressed — what's happening?
Listing suppression happens due to policy violations: prohibited characters (| ! $ ™ ©), word repetition beyond the allowed limit, warranty or guarantee claims in bullets, missing required attributes, or inaccurate product information. Amazon suppresses search visibility or auto-corrects your title without warning. ScaleRao performs a full compliance audit to identify and fix all violations — often recovering listings within 24-48 hours.
How quickly will I see results?
ACoS improvements typically appear within 30-45 days of campaign restructuring. Conversion rate improvements from listing optimization are often visible in 2-3 weeks. Organic rank growth from TACoS management takes 60-90 days as Amazon's algorithm registers consistent sales patterns. We give you a realistic timeline after the free audit based on your specific account situation.
Do you manage Flipkart accounts too?
Yes. ScaleRao manages both Amazon and Flipkart seller accounts. Each platform has different ranking signals, ad formats, and content guidelines — we apply platform-specific strategies for each. Flipkart advertising, catalog management, and account health are handled with the same rigorous approach as Amazon.
What is AdsPilot and how does it benefit me as a client?
AdsPilot is ScaleRao's proprietary AI optimization system — custom built, not an off-the-shelf tool. It runs twice daily, analyzing your campaign data, processing Search Term Reports, harvesting winning keywords, negating waste, and adjusting bids based on TACoS, ROAS, and ACoS targets — automatically. For you, this means your account is optimized even at 3 AM, with zero delay between data and action. It also generates automated monthly P&L reports so you always know your exact financial performance.
What reporting do I get?
Monthly P&L reports covering ad spend, total revenue, organic vs paid split, Amazon fees, net margins, ACoS, TACoS, and ROAS — with category and ASIN-level breakdowns. Weekly performance updates via WhatsApp. You retain full access to your Seller Central at all times. All data is yours, always.
Let's Talk

Ready to Scale
on Amazon?

Book a free audit. We'll review your campaigns, listings, and account health — and share exactly what's holding your growth back.

No commitment required. Honest insights, no sales pitch.

Or fill in your details — we'll reach out within 24 hours